Cookie Policy
Last updated: 2026-09-30
Fintower AB ("we," "us," "our," or "Company")
Organization Number: 559468-3913
Contact: info@fintower.se
1. Introduction
This Cookie Policy explains how Fintower AB uses cookies and similar technologies when you visit our websites and use our services. Cookies are small files stored on your browser that help us provide, secure, and improve our services.
This policy applies to:
- fintower.ai – our marketing and information website
- app.fintower.ai – our AI-powered SaaS application for business planning, performance monitoring and reporting
We are committed to transparency about how we collect and use data. This policy outlines the types of cookies and storage mechanisms we use, their purposes, and your rights regarding them.
2. Types of cookies and storage we use
We use cookies and storage technologies in the following categories:
Strictly necessary cookies
These cookies are essential for our services to function. They enable authentication, security, and basic platform features. You cannot opt out of these without disabling the service.
Functional cookies
These cookies remember your preferences and settings to enhance your experience, such as language selection or saved configurations.
Analytics cookies
These cookies help us understand how users interact with our platforms, allowing us to improve performance and user experience. Analytics tracking is active on fintower.ai only and is not implemented in the application itself (app.fintower.ai).
Marketing cookies
These cookies track engagement and support advertising efforts. Marketing tracking is active on fintower.ai only and is not implemented in the application (app.fintower.ai).
3. Cookies on fintower.ai (marketing website)
The following table details cookies used on our marketing site:
| Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Unique user identifier for analytics | Analytics | 2 years |
| _gid | Google Analytics | Session-based user identifier for analytics | Analytics | 24 hours |
| mp_* | Mixpanel | Product analytics and conversion tracking | Analytics | 1 year |
| ph_*, ph_<token>_posthog | PostHog | Product analytics and feature flags (EU host) | Analytics | 1 year |
| fintower_attribution | Fintower (first party, .fintower.ai) | Stores campaign parameters (UTM and ad click IDs) and the PostHog identifier, so a visit can be linked to a later sign-up in the application | Analytics | 90 days |
| _clck | Microsoft Clarity | Persistent user identifier for session replay and heatmaps | Analytics | 1 year |
| _clsk | Microsoft Clarity | Session identifier for Clarity recordings | Analytics | 1 day |
| li_gc | Identifier for LinkedIn Insight Tag | Marketing | 180 days | |
| bcookie | Browser identifier for LinkedIn tracking | Marketing | 2 years | |
| lidc | LinkedIn routing and session information | Marketing | 1 day | |
| _fbp | Meta (Meta Pixel) | Browser identifier for measuring Meta ads | Marketing | 3 months |
| _fbc | Meta (Meta Pixel) | Stores the click identifier when you arrive from a Meta ad | Marketing | 3 months |
| _ttp | TikTok (TikTok Pixel) | Browser identifier for measuring TikTok ads | Marketing | 13 months |
| _gcl_au | Google Ads | Links ad clicks to conversions on fintower.ai | Marketing | 3 months |
| CookieConsent | Cookiebot (Cybot A/S) | Stores your cookie consent choices | Strictly necessary | 12 months |
Note: These cookies are deployed only on fintower.ai. The Fintower application (app.fintower.ai) does not use Google Analytics, Google Ads, Microsoft Clarity, LinkedIn Insight Tag, the Meta Pixel or the TikTok Pixel. Product analytics in the application (Mixpanel and PostHog) are described in our Privacy Policy and Data Processing Agreement.
4. Authentication storage on app.fintower.ai (the application)
The Fintower application uses browser localStorage (not traditional cookies) to store authentication tokens. It may also load an embedded booking widget from Cal.com (when you book a demo or onboarding call) and a script from Google (apis.google.com) when you use the Google Sheets file picker. These third parties may set their own cookies under their own policies.
Important distinction: localStorage is not a cookie. It is a browser-based storage mechanism that persists data locally without sending it to the server with every request.
| Name | Provider | Purpose | Storage type | Duration |
|---|---|---|---|---|
| sb-[…]-auth-token | Supabase / Fintower | Stores your authenticated session token after successful login | localStorage | Until logout or session expiration |
| sb-[…]-auth-token-code-verifier | Supabase / Fintower | Temporary PKCE verifier used during OAuth login flows for enhanced security | localStorage | Seconds (cleared after login) |
Third-party identity providers:
If you authenticate using Google or Microsoft Entra ID, those identity providers may set their own session cookies on their respective domains:
- Google: cookies set on accounts.google.com
- Microsoft Entra ID: cookies set on login.microsoftonline.com
These cookies are set by Google and Microsoft respectively and are outside Fintower's control. We recommend reviewing their privacy policies for more information.
5. Third-party services and analytics
Google Analytics
We use Google Analytics on fintower.ai to measure website traffic and user behavior. Google Analytics does not track users inside the Fintower application (app.fintower.ai).
Opt-out: You can disable Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Mixpanel
Mixpanel cookies on fintower.ai help us understand product usage patterns and conversion funnels.
Opt-out: You can opt out of Mixpanel tracking through our cookie consent banner or via Mixpanel's privacy controls.
PostHog (product analytics and experimentation)
We use PostHog on fintower.ai for product analytics, feature flags, and experimentation. PostHog is hosted on the EU instance (eu.i.posthog.com); no data is transferred to the United States. PostHog is loaded only after you accept the "Statistics" cookie category in our Cookiebot consent banner. Legal basis: consent.
Opt-out: Reopen the Cookiebot banner (link in the footer) and uncheck Statistics; PostHog will stop loading on your next page view. See PostHog's privacy policy for details.
Microsoft Clarity (session replay and heatmaps)
We use Microsoft Clarity on fintower.ai for session replay and heatmaps to understand how visitors interact with our marketing site. Clarity is loaded via Google Tag Manager only after you accept the "Statistics" cookie category in our Cookiebot consent banner. Sensitive input fields are masked by default so passwords and form values are not recorded. Clarity is operated by Microsoft Corporation (United States); transfers are safeguarded under the EU–US Data Privacy Framework and Standard Contractual Clauses (SCCs). Legal basis: consent.
Opt-out: Reopen the Cookiebot banner (link in the footer) and uncheck Statistics; Clarity will stop loading on your next page view. See the Microsoft privacy statement for details.
LinkedIn Insight Tag
LinkedIn Insight Tag on fintower.ai allows us to understand how professionals engage with our marketing content.
Opt-out: You can manage LinkedIn ad preferences and tracking settings through your LinkedIn account.
Meta Pixel
We use the Meta Pixel on fintower.ai to measure how our ads on Facebook and Instagram perform, for example whether a visit leads to a sign-up. The pixel is loaded via Google Tag Manager only after you accept the "Marketing" cookie category in our Cookiebot consent banner. Meta Platforms Ireland Ltd is responsible for the data Meta collects; data may be transferred to Meta Platforms, Inc. in the United States under the EU–US Data Privacy Framework. Legal basis: consent.
Opt-out: Reopen the Cookiebot banner (link in the footer) and uncheck Marketing. See Meta's privacy policy for details.
TikTok Pixel
We use the TikTok Pixel on fintower.ai to measure how our ads on TikTok perform. The pixel is loaded via Google Tag Manager only after you accept the "Marketing" cookie category in our Cookiebot consent banner. TikTok Technology Limited (Ireland) is responsible for the data TikTok collects; data may be transferred outside the EEA under Standard Contractual Clauses (SCCs). Legal basis: consent.
Opt-out: Reopen the Cookiebot banner (link in the footer) and uncheck Marketing. See TikTok's privacy policy for details.
Google Ads
We use Google Ads conversion tracking on fintower.ai to measure whether a click on our ads leads to a sign-up. It is loaded via Google Tag Manager only after you accept the "Marketing" cookie category in our Cookiebot consent banner. Google Ireland Ltd is responsible for the data Google collects; data may be transferred to Google LLC in the United States under the EU–US Data Privacy Framework. Legal basis: consent.
Opt-out: Reopen the Cookiebot banner (link in the footer) and uncheck Marketing. See Google's privacy policy for details.
Chatwoot (live chat)
Our live chat widget is provided by Chatwoot Inc. (United States). The chat is a support function, not analytics. It is loaded only after you accept the "Statistics" cookie category in our Cookiebot consent banner. The widget stores a small amount of session data (a conversation identifier and last-read timestamp) in your browser so you can resume a chat across page loads. Conversations are retained for 30 days on the Chatwoot Hacker plan and then deleted. Legal basis: consent. Transfer mechanism: Standard Contractual Clauses (SCCs).
More information: Chatwoot privacy policy. You can withdraw consent at any time by reopening the Cookiebot banner (link in the footer) and unchecking Statistics; the chat widget will be removed on your next page load.
6. How to manage cookies
You have the right to control and delete cookies from your browser at any time.
Browser settings
Most web browsers allow you to:
- View cookies stored on your device
- Delete cookies individually or all at once
- Block certain sites from storing cookies
- Disable cookies entirely (note: this may impair website functionality)
Instructions for managing cookies in common browsers:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Preferences → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Privacy, search, and services → Clear browsing data
More information
For detailed information about cookies and how to manage them, visit: aboutcookies.org
7. Updates to this policy
We may update this Cookie Policy as our technology and practices evolve. We recommend reviewing this policy periodically.
When we make material changes, we will update the "Last updated" date at the top of this policy. Continued use of our platforms following any changes constitutes your acceptance of the updated policy.
8. Contact and questions
If you have questions about this Cookie Policy or our cookie practices, please contact us:
Fintower AB
Stampgatan 14
411 01 Göteborg
Sweden
Email: info@fintower.se
Organization Number: 559468-3913
We are committed to working with you to resolve any concerns about our cookie usage.