Google Analytics 4 + Fintower
Traffic and channels from GA4 together with your booked revenue, so sessions get a price tag in kronor.
What the integration does
GA4 shows sessions, channels and behavior, but not what they're worth in booked money. Fintower pulls traffic and channel data from GA4 and puts it against your booked revenue. You see which channels drive real sales and not just volume, and can combine with ad spend for one picture.
marketingplatform.google.com/about/analytics→Why connect Google Analytics 4
Channels vs booked revenue
See which traffic sources lead to sales, not just to sessions.
Traffic and finance in one picture
GA4 together with accounting and ad spend, instead of separate tools.
AI analysis on web data
Ask how a channel performed in revenue, not just clicks, in plain language.
Questions you can ask
Ask in plain language. Fintower answers with your real data.
About Google Analytics 4
Google Analytics 4 is Google's web and app analytics platform and the standard for measuring traffic, channels and behavior on the web.
marketingplatform.google.com/about/analytics→About Fintower
Fintower brings accounting, bank, payments and marketing data into one picture and lets you analyze it with AI. You connect your systems yourself and reach your first insight within minutes.